Adds, Really!?

I used to play this game a lot, it was awesome, 4 stars. Then they put apps IN GAME. WHY!?!?!? Im in the middle of a coaster ride (something you cant look away from) when suddenly an app fills my screen and I die. Whats that about? I already own the product, I shouldnt get adds

spud-monkey about 3D Rollercoaster Rush, v1.1.10